Cadbury Strawberry Print Ad

Initially I was unable to find the perfect picture of a freshly dipped strawberry for Cadbury’s Valentines Day print ad. I was looking for a unique chocolate drip that would be eye catching and would compliment the headline copy. When I came to the realization that I was spending more time searching the stock photo sites than actually designing; it made sense to build the perfect chocolate dipped strawberry in 3D. In this way I was both designer and virtual photographer.